Lesson List

Introduction

Course presentation

The Importance of Marketing
Basic fundamentals and key concepts of marketing and sales.

Planning and Marketing Strategies
How to create an effective marketing plan and develop successful strategies.

Consumer analysis
Thoroughly understand consumer behavior to adapt marketing strategies.

Product
Development, positioning and management of the life cycle of products.

Price
Price determination, pricing strategies and profitability analysis.

Promotion
Promotion, advertising, public relations and direct marketing tools.

Square
Management of distribution channels and distribution strategies.

Digital marketing
Introduction to digital marketing and how to take advantage of online opportunities.

Sales department
Functions and responsibilities of the sales department in an organization.

The Sale and the Seller
Effective sales skills and techniques.

Sales Process
Key stages of the sales process and how to manage it effectively.

Negotiation process
Techniques and strategies for successful negotiation.

Customer service
Importance of customer service and how to provide quality service.

Oratory
Importance of preparation and practice in developing effective speaking skills.

Go to course home
Course presentation

Welcome to the Marketing and Sales Course!

In this introductory lesson, we will take the first steps in the world of marketing and sales. We will explore the fundamental concepts that will lay the foundation for the rest of the course. These are the contents that we will cover:

Introduction to Marketing and Sales:

We will discover what marketing is and how it relates to sales. We will understand the importance of marketing in achieving business objectives and explore the key differences between marketing and sales.

Planning and Marketing Strategies:

We will learn about strategic planning in marketing and how to develop effective strategies to achieve our business objectives. We will explore the components of a solid marketing plan and their importance in business decision making.

Consumer analysis:

We will discover how to deeply understand consumer behavior to adapt our marketing strategies. We will explore market research techniques, customer segment analysis, and the importance of meeting consumer needs and wants.

Product Management:

We will explore how to manage products effectively, from development and positioning to the product lifecycle. We will learn how to identify unique characteristics, establish strong value propositions, and adapt to changing market demands.

Get ready to immerse yourself in the exciting world of marketing and sales!

No se encontró ningún archivo adjunto
No se encontró ningún archivo adjunto
Next