About This Course
In this program, we will provide you with the essential knowledge to excel in the commercial field and become a successful professional in marketing and sales.
Throughout the course, you will learn about strategic planning, consumer analysis, product management, pricing strategies, promotion, distribution, digital marketing, and more. You will also explore effective sales techniques, negotiation, and customer service.
This course is designed for those who wish to acquire skills in the commercial field, whether to advance their professional career or start their own business. Regardless of your previous experience, our course will provide you with the necessary tools to face the challenges of today’s market and achieve success in your sales and marketing objectives.
Learning Objectives
Material Includes
- Certificate of Completion upon finishing the course.
- Official Certificate issued by the corresponding authorized entities. It will incur an additional issuance fee and will require completing a final evaluation that validates the knowledge acquired.
Requirements
- Asynchronous modality, that is, totally flexible to your schedule. You will be able to study, train, inform yourself, and add complementary details in the time you have and when you can.
Target Audience
- Commercial departments of companies in general.
- Customer service, promotion, and product and service distribution departments.
- After-sales service areas.
- Monitoring and quality control services.
Curriculum
Introduction
Course presentation
The Importance of Marketing
Marketing Planning and Strategies
Consumer Analysis
Product
Price
Promotion
Place
Digital Marketing
Sales Department
The Sale and The Salesperson
Sales Process
Negotiation Process
Customer Service
Public speaking
Your Instructors
Spanish 
English 
Portuguese 