Marketing Assistant

IEA Institute
Actualizado el: April 2, 2024
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Acerca de este curso

The institution has created a continuing education department to offer high-quality short courses through an easy-to-use digital platform, designed for participants to manage their own times and schedules. These courses are aimed at people seeking to acquire knowledge relevant to their work or those interested in starting their professional development in certain areas. Upon completion, attendees will receive a certificate of attendance.

In particular, the services marketing course seeks to teach the differences between traditional marketing and that applied to services, focusing on aspects such as managing expectations, the flow of the service and its staging. No prior knowledge is required, although it is suggested to have a foundation in marketing or have taken a related course. This course is based on the contents of a subject from the institution's marketing career.

Objetivos de este curso

The Marketing Assistant course will give you a fundamental understanding of marketing principles, including market strategies, brand positioning and consumer behavior analysis.
You will learn to use essential digital tools for promotion and analytics, and you will develop skills in creating persuasive content for different platforms.
Additionally, you will gain practical experience in planning and executing marketing campaigns.
This course is designed to prepare you with the basic knowledge and practical skills necessary to efficiently support marketing activities in any organization.

Modalidades y requerimientos

  • The Marketing Assistant course is offered online and in real time, providing an interactive and direct learning experience, accessible from anywhere with an internet connection.

¿A quién está dirigido?

  • The Marketing Assistant course is specially designed for people who are starting to explore marketing, as well as for those who, as entrepreneurs or business owners, want to learn how to improve the visibility and reach of their products or services.
  • It is equally valuable for professionals from areas other than marketing who are looking to expand their competencies with marketing skills, or for students and professionals who are considering a move into the field of marketing.
  • The structure and content of the course seek to facilitate a clear and applicable understanding of marketing, without assuming prior knowledge, making it accessible and beneficial for improving business and communication strategies in various job roles.

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IEA Institute

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