Sales and Commercial Communication Techniques

Description

My long experience in the commercial field has shown me the great importance that working with a sales structure has for the seller. For this reason, I have considered it convenient to go deeper, in some cases, even with examples, which I hope will guide the reader in the exciting world of sales, while in the rest of the book it has been considered sufficient to indicate the current instruments and work tools. . Furthermore, I want the reader to know how to differentiate between selling and shipping, since the latter is what is still being done and, only through the professional management of a salesperson, will it position the "art of selling" in the privileged place that it deserves. corresponds within the business and social world.