Sales Techniques and Commercial Communication

Description

My already extensive experience in the commercial field has shown me the great importance for a salesperson of working with a sales structure. For that reason, I have considered it appropriate to delve deeper in some cases, even with examples, which I hope will guide the reader in the fascinating world of selling, while elsewhere in the book it has been deemed sufficient to indicate the current instruments and working tools. In addition, I intend for the reader to know how to differentiate between selling and merely dispatching, since the latter is still what is being done and only through the professional management of a salesperson will the «art of selling» be placed in the privileged position it deserves within the business and social world.