About This Course
The Marketing course will provide you with the knowledge and skills necessary to understand and apply marketing strategies in different business contexts.
You will learn about the fundamentals of marketing, market segmentation, target market selection, brand positioning, retail and wholesale sales, and promotion and sales techniques.
Through practical activities, you will be able to apply these concepts and improve your ability to manage customer service and optimize a company's commercial policy.
At the end of the course, you will be prepared to be part of an organization's commercial planning team and contribute to the success of its marketing strategies.
Learning Objectives
Material Includes
- Certificate of Completion upon finishing the course.
- Official Certificate issued by the corresponding authorized entities. It will incur an additional issuance fee and will require completing a final evaluation that validates the knowledge acquired.
Requirements
- Asynchronous modality, that is, totally flexible to your schedule. You will be able to study, train, inform yourself, and add complementary details in the time you have and when you can.
Target Audience
- Commercial departments of companies in general.
- Customer service, Promotion – Distribution of products and services departments.
- Post-sales service areas. Supervision and quality control services.
Curriculum
Fundamentals of Marketing
Course presentation
Fundamentals of Marketing
Practical Assignment 1
Segmentation, Target Market Selection and Market Positioning
Retail and Wholesale Sales
Get your certificate!
Upon completion of this course, you will have access to an international certificate that will endorse your knowledge.
Your Instructors
Spanish 
English 
Portuguese 