Lesson List

Fundamentals of Marketing
Students will acquire the fundamental knowledge of marketing, learning the basic principles and theories that underpin this discipline. Through the practical work quiz, they will be able to apply these concepts to real situations and assess their understanding.

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Fundamentals of Marketing
Practical Assignment 1

Segmentation, Target Market Selection and Market Positioning
The course will delve into market segmentation, target market selection, and brand positioning. Participants will learn to identify relevant market segments, choose the appropriate target audience, and develop effective positioning strategies to stand out in a competitive market. The practical work quiz will allow them to apply these strategies to practical cases and evaluate their ability to make informed decisions.

Retail and Wholesale Sales
Retail and wholesale sales will be addressed, focusing on the strategies and tactics used in the retail and wholesale environments. Students will explore different sales approaches, negotiation techniques, and customer relationship management. Through the practical work quiz, they will be able to apply these skills in specific scenarios and develop their ability to generate effective sales.

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Course presentation
Welcome to the Marketing Course!

The Marketing Course offers comprehensive training in the fundamentals and key strategies of modern marketing. Through its thematic modules, you will cover core concepts such as market segmentation, target market selection, and brand positioning. You will also explore the dynamics of retail and wholesale sales, as well as the most effective promotion and selling techniques.

This course will provide you with the tools needed to understand consumer behavior and manage sales processes. You will learn to optimally manage customer relationships and apply the company's commercial policy. In addition, you will acquire skills to improve customer service and use the essential tools in marketing management.

With a combination of theory and practice, you will be prepared to join the commercial planning team of any organization, contributing to the development and success of its marketing strategies.

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