Introduction
The Importance of Marketing
Basic fundamentals and key concepts of marketing and sales.
Introductory Concepts.
Self appraisal
Practical Work 1
Planning and Marketing Strategies
How to create an effective marketing plan and develop successful strategies.
Planning and Marketing Strategies.
Self appraisal
Practical Work 2
Consumer analysis
Thoroughly understand consumer behavior to adapt marketing strategies.
Consumer analysis.
Self appraisal
Practical Work 3
Product
Development, positioning and management of the life cycle of products.
Product.
Self appraisal
Practical Work 4
Price
Price determination, pricing strategies and profitability analysis.
Price
Practical Work 5
Promotion
Promotion, advertising, public relations and direct marketing tools.
Promotion
Practical Work 6
Square
Management of distribution channels and distribution strategies.
Square
Self appraisal
Practical Work 7
Digital marketing
Introduction to digital marketing and how to take advantage of online opportunities.
Digital marketing
Practical Work 8
Sales department
Functions and responsibilities of the sales department in an organization.
The Sales Department
Self appraisal
Practical Work 9
The Sale and the Seller
Effective sales skills and techniques.
The Sale and the Seller
Self appraisal
Practical Work 10
Sales Process
Key stages of the sales process and how to manage it effectively.
Sales Process
Practical Work 11
Negotiation process
Techniques and strategies for successful negotiation.
Negotiation process
Practical Work 12
Customer service
Importance of customer service and how to provide quality service.
Customer service.
Practical Work 13
Oratory
Importance of preparation and practice in developing effective speaking skills.
Oratory
Practical Work 14
Welcome to the Marketing and Sales Course!
In this introductory lesson, we will take the first steps in the world of marketing and sales. We will explore the fundamental concepts that will lay the foundation for the rest of the course. These are the contents that we will cover:
Introduction to Marketing and Sales:
We will discover what marketing is and how it relates to sales. We will understand the importance of marketing in achieving business objectives and explore the key differences between marketing and sales.
Planning and Marketing Strategies:
We will learn about strategic planning in marketing and how to develop effective strategies to achieve our business objectives. We will explore the components of a solid marketing plan and their importance in business decision making.
Consumer analysis:
We will discover how to deeply understand consumer behavior to adapt our marketing strategies. We will explore market research techniques, customer segment analysis, and the importance of meeting consumer needs and wants.
Product Management:
We will explore how to manage products effectively, from development and positioning to the product lifecycle. We will learn how to identify unique characteristics, establish strong value propositions, and adapt to changing market demands.
Get ready to immerse yourself in the exciting world of marketing and sales!
