Acerca de este curso
The Marketing course will provide you with the knowledge and skills necessary to understand and apply marketing strategies in different business contexts.
You will learn about the fundamentals of marketing, market segmentation, choosing the target market, brand positioning, retail and wholesale sales, and sales and promotion techniques.
Through practical activities, you will be able to apply these concepts and improve your ability to manage customer service and optimize a company's commercial policy.
At the end of the course, you will be prepared to be part of an organization's business planning team and contribute to the success of its marketing strategies.
Objetivos de este curso
Be part of the Organization's commercial planning team.
Know consumer behaviors.
Control the sales processes and the relationship with customers, manage the promotion and sales of products.
Optimize customer service, applying the company's commercial policy, using essential tools in marketing management.
In order to achieve professional sales and strategic marketing skills, along with a motivational climate, achieving competitive advantages in this activity.
Promote training in various areas to achieve personal job placement goals.
Incluye
- Certificate of Completion upon completion of the course.
- Official Certificate issued by the corresponding authorized entities. It will have an additional amount per issue and will require completing a final evaluation that validates the knowledge acquired.
Modalidades y requerimientos
- Asynchronous mode, that is, totally flexible to your times. You will be able to study, train, inform yourself, add complementary details in the time you have and when you can.
¿A quién está dirigido?
- Commercial departments of companies in general.
- Customer service departments, Promotion – Distribution of products and services.
- After-sales service areas. Supervision and quality control services.
Plan de estudios
4 Lecciones72h
Fundamentals of Marketing
Students will acquire fundamental knowledge about marketing, learning the basic principles and theories that support this discipline. Through the practical work questionnaire, they will be able to apply these concepts to real situations and evaluate their understanding.
Course presentation
Marketing Fundamentals
Practical Work 1
Segmentation, Choice of Target Market and Market Positioning
Market segmentation, target market selection and brand positioning will be delved into. Participants will learn to identify relevant market segments, choose the right target audience, and develop effective positioning strategies to stand out in the competitive market. The practical work questionnaire will allow them to apply these strategies in practical cases and evaluate their ability to make informed decisions.
Retail and Wholesale Sales
Retail and wholesale sales will be addressed, focusing on the strategies and tactics used in the retail and wholesale environment. Students will explore different sales approaches, negotiation techniques and customer relationship management. Through the practical work questionnaire, they will be able to apply these skills in specific scenarios and develop their ability to generate effective sales.
Profesores
English 
Español de Argentina 
Português do Brasil 