Lesson List

Fundamentals of Marketing
Students will acquire fundamental knowledge about marketing, learning the basic principles and theories that support this discipline. Through the practical work questionnaire, they will be able to apply these concepts to real situations and evaluate their understanding.

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Marketing Fundamentals
Practical Work 1

Segmentation, Choice of Target Market and Market Positioning
Market segmentation, target market selection and brand positioning will be delved into. Participants will learn to identify relevant market segments, choose the right target audience, and develop effective positioning strategies to stand out in the competitive market. The practical work questionnaire will allow them to apply these strategies in practical cases and evaluate their ability to make informed decisions.

Retail and Wholesale Sales
Retail and wholesale sales will be addressed, focusing on the strategies and tactics used in the retail and wholesale environment. Students will explore different sales approaches, negotiation techniques and customer relationship management. Through the practical work questionnaire, they will be able to apply these skills in specific scenarios and develop their ability to generate effective sales.

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Course presentation
Welcome to the Marketing Course!

The Marketing course offers you complete training in the fundamentals and key strategies of modern marketing. Through its thematic units, you will address fundamental concepts, such as market segmentation, choosing the target market and brand positioning. You will also explore the dynamics of retail and wholesale sales, as well as the most effective sales and promotion techniques.

This course will provide you with the necessary tools to understand consumer behavior and control sales processes. You will learn to optimally manage the relationship with clients and apply the company's commercial policy. In addition, you will acquire skills to improve customer service and use essential tools in marketing management.

With a combination of theory and practice, you will be prepared to be part of the commercial planning team of any organization, contributing to the development and success of its marketing strategies.

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